The ski industry has long been defined by a homogeneous, predominantly male culture, often criticized for its lack of commitment to gender equity. However, a new wave of energy is emerging within women's ski culture, changing this narrative. On the media front, several major ski publications, including SKI and The Ski Journal, are led by women editors who are amplifying diverse voices within the skiing community. A fresh generation of female filmmakers is also making their mark with narrative-driven films like Nexus and Advice for Girls, showcasing all-women casts. Veronica Paulsen’s daring attempt at a double backflip into Corbet’s Couloir during Kings & Queens —a highly visible ski competition—further highlights the growing visibility of women in the sport.

In addition, a new cohort of women entrepreneurs is transforming the future of skiing, bringing innovative ideas and bold designs. These women-led companies are not simply filling a market gap—they’re creating new identities, redefining style, and solving key challenges in the sport. With a focus on performance, inclusivity, and innovative design, they are leaving fresh tracks across the industry. Below, we explore some of the most exciting women-led ski brands to watch.

SENIQ

High Fashion Goes High Altitude

There’s nothing else on the mountain quite like Seniq. Bold color-blocking, razor-sharp designs, and a touch of rebellion—Sceniq is anything but demure.  While the style draws eyes, the technical specs are equally impressive: 20k waterproofing, three-layer construction, and fully taped seams that protect you from the elements. According to the brand, Seniq is for those who enjoy the scenic route. Founder Valentina Thomson is a force, sharing her journey and her vision in a refreshingly modern and open way. This is a journey we’re excited to watch! 

Half Days

Goodbye Boys’ Club

Half Days is bringing good ol’ fashioned fun back to skiing with one simple idea: skiing should feel approachable, not intimidating. Founded by a former Olympian, this brand ditches the “go big or go home” vibe in favor of a low-key ski date– and everyone’s invited. The performance outerwear includes belted jackets, retro-silhouettes, and an on-trend colour palette. Half Days manages a slack channel to connect like-minded skiers, doing overtime to create a community who ski together IRL- whether that be a half day or an all-out powder day.

NoSo Patches

Keep Your Gear Going

We’ve all been there: a snagged jacket or a ripped pair of snow pants that cost a month's rent feels like a gut punch. But thanks to NoSo Patches, a tear isn’t the end—it’s an opportunity for creativity. Founded by Kelli Jones, this brand turns gear mishaps into personalized art with fun, durable patches that keep your gear in action.

From heart-shaped repairs to starry embellishments, NoSo Patches are the flair the outdoor industry needs.  Bonus points for keeping your favorite pieces out of the landfill.

Yardsale

Custom Poles That Add to Your Fit

Ski poles have always been an afterthought, but why shouldn’t your poles be part of your vibe? Meet Yardsale. The brainchild of Cristina Ashbaugh (and her partner,) these game-changing poles come in vibrant colors that you can mix and match, and they feature embedded magnets that make carrying them a breeze. 

What we love most about Yardsale is the brand’s energy. It’s not just about gear—it’s about the joy of skiing. From sharing snacks on the lift to laughing over après drinks, Yardsale is all about celebrating the moments that make skiing special, and for the first time ever, they’ve made ski poles a cool part of your overall ski fit. 

Skida

Colorful & Classic New England Accessories

This Vermont-born brand is known for its vibrant patterns and signature hat silhouette- a sewn hat with some luft. Founder Corinne Prevot started sewing hats for her nordic teammates in 2008 and never stopped. This style of hat has broken into mainstream popularity, with Skida at the forefront. While continuously growing, Skida still feels like a loveable cottage brand worth sharing and the core hats are still sewn in Vermont. Their offering has expanded to include caps for all four seasons and various activities.

Kari Traa

Nordic Heritage in Every Stitch

Three-time Olympic medalist Kari Traa’s story is rooted in the mountains of Norway, where skiing was always a part of her life. This Scandinavian icon turned her creative eye to women’s ski gear after years of skiing in clothing designed for men.  From timeless Nordic patterns to high-quality, non-mulesed wool baselayers, Kari Traa blends Scandinavian heritage with quality pieces that will keep you warm.